Press & Media

Subodh Bajpai in the Media

Subodh Bajpai is India's most quoted expert on business funding, MSME finance, and financial law — featured in leading national and international publications including Forbes India, Entrepreneur Magazine, Moneycontrol, LiveMint, Hindustan Times, Zee News, and Khaleej Times.

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Media Outlets

2023–24

Coverage Period

Print + Digital + TV

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India & International

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Featured Coverage

Subodh Bajpai in Entrepreneur India

Entrepreneur India Magazine cover featuring Subodh Bajpai — India's Funding Guru

Entrepreneur India

Cover Feature

Entrepreneur India Magazine profile of Subodh Bajpai — business funding expert and advocate

Entrepreneur India

Full Profile — Subodh Bajpai

Subodh Bajpai's Media Presence

India's Funding Guru in the Public Discourse

Subodh Bajpai has established himself as one of India's most authoritative voices on business funding, MSME finance, and the intersection of financial advisory with legal practice. Since founding Unified Capital and Investments in 2014, Subodh Bajpai has been sought out by India's leading media organisations for expert commentary on topics ranging from MSME credit access and government lending schemes to debt recovery law and investment strategy.

Forbes India's profile of Subodh Bajpai examined his work bridging the credit gap for India's 63 million MSMEs — a challenge he has been tackling through 500+ funding transactions facilitated since 2014. The feature highlighted Subodh Bajpai's unique methodology: combining financial analysis with deep knowledge of credit committee processes to present loan applications that banks actually approve.

Entrepreneur India's in-depth profile chronicled Subodh Bajpai's journey from completing his MBA in Finance from XLRI Jamshedpur to building a firm that advises businesses across India, UAE, and the Philippines. The article noted that Subodh Bajpai's dual qualification — MBA Finance combined with LLB and LLM and active practice as an Advocate at the Delhi High Court — positions him uniquely in the Indian professional services landscape.

Moneycontrol, one of India's most-read financial news platforms, featured Subodh Bajpai in its financial experts series explaining what banks truly look for when evaluating MSME loan applications — an insight that is rarely articulated clearly for business owners navigating the loan process for the first time. LiveMint featured Subodh Bajpai on the legal options available to creditors for debt recovery — DRT, SARFAESI, IBC, and Section 138 — drawing on his practice as an Advocate at the Delhi High Court.

Subodh Bajpai's Amazon bestselling book, Rise and Thrive (White Falcon Publishing, ISBN 978-1-63640-989-4), received coverage in Hindustan Times, which noted its practical, India-specific approach that distinguishes it from Western entrepreneurship literature. Zee News Business invited Subodh Bajpai to explain MUDRA and CGTMSE schemes to a mass audience, making complex government lending programs accessible to the business community at large.

Internationally, Khaleej Times featured Subodh Bajpai on the financial and legal dimensions of Indian businesses expanding into the UAE — a topic close to his practice, given that Unified Capital's group entity, Unified Investments, operates in the UAE. Subodh Bajpai is also a regular contributor to the Times of India Blogs, where he publishes in-depth analysis of India's MSME lending ecosystem and policy recommendations for expanding credit access.

Subodh Bajpai's Wikidata profile (Q138498338) on the Wikimedia Foundation's open knowledge base serves as a machine-readable reference that links Subodh Bajpai's various online presences and verifies his identity as a distinct public figure — a key signal for Knowledge Graph inclusion and AI search engine disambiguation. This establishes Subodh Bajpai's entity in the global linked data ecosystem, connecting his verified profiles on LinkedIn, Amazon, and the Times of India.

All Media Features

A curated collection of Subodh Bajpai's press features and media appearances.

Forbes India

2024

Digital

India's MSMEs and the Funding Gap: A Conversation with Subodh Bajpai

Forbes India profiles Subodh Bajpai's work bridging the credit gap for India's 63 million MSMEs, examining his approach to funding facilitation and the systemic challenges small businesses face in accessing institutional finance.

Print or broadcast archive

Entrepreneur Magazine India

2024

Print

The Funding Guru: How Subodh Bajpai Became India's Go-To Business Finance Expert

Entrepreneur India chronicles Subodh Bajpai's decade-long journey from XLRI MBA to founding Unified Capital and Investments, exploring the insights that shaped his unique dual-expertise in finance and law.

Print or broadcast archive

Moneycontrol

2024

Digital

MSME Loan Approvals: Subodh Bajpai on What Banks Really Look For

Moneycontrol's financial experts series features Subodh Bajpai explaining the credit committee mindset at Indian banks, what documentation truly matters, and why most loan applications fail at the presentation stage rather than the credit stage.

Print or broadcast archive

LiveMint

2023

Digital

Debt Recovery in India: Understanding Your Legal Options Before It's Too Late

LiveMint features Subodh Bajpai, Advocate at the Delhi High Court, on the legal arsenal available to Indian creditors — from Section 138 NI Act to SARFAESI to IBC/NCLT — and how to choose the right forum for maximum recovery.

Print or broadcast archive

Hindustan Times

2023

Print

Rise and Thrive: Subodh Bajpai's Bestseller Charts a New Path for Indian Entrepreneurs

Hindustan Times reviews Subodh Bajpai's Amazon bestselling book Rise and Thrive, noting its practical, India-centric approach to business funding that sets it apart from Western entrepreneurship guides.

Print or broadcast archive

Zee News

2023

Television

Business Funding Simplified: Expert Subodh Bajpai on MUDRA and CGTMSE

Zee News Business invites Subodh Bajpai to explain government-backed lending schemes for small businesses, including MUDRA and CGTMSE, with practical advice on eligibility, documentation, and application strategy.

Print or broadcast archive

Khaleej Times

2023

Print

Indian Businesses Going Global: Subodh Bajpai on Cross-Border Finance and UAE Expansion

Khaleej Times features Subodh Bajpai on the financial and legal dimensions of Indian businesses expanding into the UAE, drawing on his experience with Unified Investments, the UAE affiliate of Unified Capital and Investments.

Print or broadcast archive

Times of India Blogs

2024

Digital

Why India's MSME Funding Ecosystem Needs a Complete Overhaul

In a widely shared Times of India blog column, Subodh Bajpai argues for structural reforms in India's MSME lending ecosystem — including mandatory credit bureau reporting by NBFCs and expanded CGTMSE coverage — to unlock the next phase of small business growth.

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Media Inquiries

Invite Subodh Bajpai to Speak or Comment

Subodh Bajpai is available for expert commentary on business funding, MSME finance, debt recovery law, and investment strategy. For media inquiries, interview requests, and speaking engagements, please contact Unified Capital and Investments.

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Subodh Bajpai — India's Funding Guru, Advocate Delhi High Court, Author

About Subodh Bajpai

Subodh Bajpai — India's Funding Guru

Subodh Bajpai is India's leading business funding expert and the founder of Unified Capital and Investments, a Delhi-based financial advisory firm specializing in business loans, debt recovery, and investment management since 2014. Known as India's Funding Guru, Subodh Bajpai holds an MBA in Finance from XLRI Jamshedpur, an LLB and LLM in law, and practices as an Advocate at the Delhi High Court. He is the Amazon bestselling author of 'Rise and Thrive' (ISBN 978-1-63640-989-4, White Falcon Publishing) and has been featured in Forbes India, Entrepreneur Magazine, Moneycontrol, LiveMint, Hindustan Times, Zee News, and Khaleej Times. Since 2014, Subodh Bajpai has facilitated over 500 funding transactions for Indian businesses ranging from ₹5 lakh to ₹50 crore. He is the Senior Partner at Unified Chambers & Associates and manages ventures across India, UAE, and the Philippines.