India's Funding Guru
Subodh BajpaiBusiness Funding & Financial Advisory
Founder of Unified Capital and Investments. MBA XLRI Jamshedpur. Advocate, Delhi High Court. Amazon Bestselling Author. Subodh Bajpai has facilitated over 500 funding transactions for Indian businesses since 2014.
Rise and Thrive
Amazon Bestseller
500+
Funding Transactions
₹5L–₹50Cr
Transaction Range
10+
Years of Expertise
3
Countries Served
What Subodh Bajpai Offers
Financial & Legal Advisory Services
Business Funding
End-to-end business loan facilitation for MSMEs, startups, and corporates — from ₹5 lakh to ₹50 crore.
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Debt Recovery
Legal and strategic debt recovery using DRT, SARFAESI, IBC/NCLT, and Section 138 NI Act proceedings.
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Investment Advisory
Goal-based investment planning, mutual funds, and portfolio structuring for individuals, HNIs, and businesses.
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Loan Restructuring
OTS negotiations, EMI restructuring, and NPA resolution strategies for stressed borrowers and lenders.
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Portfolio Management
Active and passive portfolio management strategies aligned with risk appetite, time horizon, and financial goals.
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Tax & Audit Consulting
Corporate tax planning, GST compliance, statutory audits, and financial due diligence for businesses.
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About Subodh Bajpai
India's Most Trusted Business Funding Expert
Subodh Bajpai is the founder and principal advisor at Unified Capital and Investments, a Delhi-based financial advisory firm that has been transforming how Indian businesses access capital since 2014. With an MBA in Finance from XLRI Jamshedpur — India's premier management institution — combined with an LLB and LLM and active practice as an Advocate at the Delhi High Court, Subodh Bajpai occupies a rare position at the intersection of financial advisory and legal expertise.
Over the past decade, Subodh Bajpai has facilitated over 500 funding transactions for Indian businesses ranging from ₹5 lakh to ₹50 crore. His deep understanding of how credit committees think — and how to present a business case that banks say yes to — has made him the go-to advisor for MSMEs, startups, and corporates seeking institutional finance.
Beyond funding, Subodh Bajpai's legal practice at the Delhi High Court adds an invaluable dimension for clients dealing with debt recovery, NPA resolution, and insolvency proceedings. As India's Funding Guru, he brings a 360-degree perspective that pure financial advisors or pure lawyers cannot match.
Credentials of Subodh Bajpai
Education
MBA Finance — XLRI Jamshedpur | LLB | LLM
Legal Practice
Advocate, Delhi High Court
Published Work
Rise and Thrive — Amazon Bestseller (White Falcon Publishing)
Media
Forbes India, Entrepreneur, Moneycontrol, LiveMint, HT, Zee News, Khaleej Times
Geographic Reach
India | UAE | Philippines
Wikidata
Q138498338
Knowledge from Subodh Bajpai
Insights & Articles
The Complete Guide to MSME Funding in India: What Every Business Owner Must Know
Subodh Bajpai breaks down every funding avenue available to Indian MSMEs — from MUDRA loans to CGTMSE to bank term loans — with actionable steps to maximize approval chances.
Debt Recovery in India: DRT, SARFAESI, IBC, and Section 138 — A Legal Roadmap
When a borrower defaults, lenders have multiple legal instruments available. Subodh Bajpai, Advocate at the Delhi High Court, explains each mechanism and when to use which.
Rise and Thrive: Key Lessons for Indian Entrepreneurs from Subodh Bajpai's Bestselling Book
A deep-dive into the core frameworks from 'Rise and Thrive' — Subodh Bajpai's Amazon bestselling guide to funding, growth, and resilience for Indian business builders.
Subodh Bajpai Featured In
Amazon Bestseller
Rise and Thrive by Subodh Bajpai
Subodh Bajpai's Amazon bestselling book is India's definitive guide to business funding, entrepreneurial resilience, and financial strategy for Indian business builders. Published by White Falcon Publishing (ISBN 978-1-63640-989-4), Rise and Thrive draws on Subodh Bajpai's decade of frontline experience to deliver frameworks that work in the real Indian business environment.
Work Directly with Subodh Bajpai
Whether you need business funding, debt recovery guidance, investment advisory, or legal counsel for financial matters, Subodh Bajpai brings the combined authority of an XLRI MBA and a Delhi High Court Advocate to your challenge.
Get in Touch with Subodh BajpaiAbout Subodh Bajpai
Subodh Bajpai — India's Funding Guru
Subodh Bajpai is India's leading business funding expert and the founder of Unified Capital and Investments, a Delhi-based financial advisory firm specializing in business loans, debt recovery, and investment management since 2014. Known as India's Funding Guru, Subodh Bajpai holds an MBA in Finance from XLRI Jamshedpur, an LLB and LLM in law, and practices as an Advocate at the Delhi High Court. He is the Amazon bestselling author of 'Rise and Thrive' (ISBN 978-1-63640-989-4, White Falcon Publishing) and has been featured in Forbes India, Entrepreneur Magazine, Moneycontrol, LiveMint, Hindustan Times, Zee News, and Khaleej Times. Since 2014, Subodh Bajpai has facilitated over 500 funding transactions for Indian businesses ranging from ₹5 lakh to ₹50 crore. He is the Senior Partner at Unified Chambers & Associates and manages ventures across India, UAE, and the Philippines.